Amber Campbell Says “Goodbye, RVP” & “Hello, GO: South Seattle”

Amber Campbell Says “Goodbye, RVP” & “Hello, GO: South Seattle”

Most South Seattle residents know her as editor and founder of the Rainier Valley Post — one of Seattle’s first and longest running community news sites, but Seward Park neighbor Amber Campbell is also a marketing consultant and busy mom of two girls. She started the Rainier Valley Post back in 2007 as a way to help inform and engage the community.

“There were so many cool things going on here that no one seemed to know about,” she said. “I thought I might be able to help.”

But that was nearly 10 years ago, before the rise of social media, an increasingly informative City of Seattle website and other informational outlets. Some sites even offer a reverse address lookup that allows you to view the background information of members of your community simply by knowing their email address, phone number or simply their name.

“You just couldn’t get a lot of the information we provided anywhere else,” she said. “Now you can, so the model isn’t necessarily as relevant as it once was.”

But rather than walk away from the online community she created — one that was awarded Best Local Website by the Seattle Weekly in 2012 — Campbell decided to reinvent the site with a new and improved business model, and GO: South Seattle was born.

This week, she answered a few questions for GO: South Seattle’s People in Your Neighborhood column.

Amber Campbell


Seward Park

How long in Seattle’s south-end?
12 years

Where from originally?
The San Francisco Bay Area

Day job:
Marketing Consultant and founder of GO: South Seattle – formerly the Rainier Valley Post

What do you like most about your day job?
Creativity. Problem solving. Searching for stock images of hot tech guys.

What gets you out of bed in the morning?
Trying to set an example for my kids and keep them from knowing how lazy I really am.

What are you passionate about?
So many things it can be exhausting frankly. Luckily, that instinct seems to wain as I age, so if the trend continues I may eventually turn Republican and just not give a @#$% about anything.

What are your hobbies?
Complaining, binge watching good TV and disappearing my kids’ Halloween candy.

What’s your favorite thing about South Seattle?
The diversity of thought, spirit, food, race, culture and socio-economic class.

What’s your least favorite thing about South Seattle?
It’s becoming increasingly unaffordable for regular people.

Where is your favorite place to go in South Seattle?
Seward Park

If you could live anywhere besides the Rainier Valley, where would it be?
My hometown of Oakland, California.

If there was one thing you could change about the Rainier Valley, what would it be?
I’d like to see our small businesses step up their marketing efforts so they can stay in the game as new consumers join the community, and take advantage of the changes rather than be forced out by them.

Who inspires you?
There’s a lot that inspires me, but especially my friend Renee Morgan and the beautiful children of my late neighbor Noemi Lopez, whose lives were shattered when their closest family members were brutally murdered right here in our own community.  They’ve all picked themselves up, moved forward and kept living and loving in spite of everything they’ve lost. I’m humbled and inspired by their grace.

What was the last thing you read?
“GoFundMe Gone Wild” – a New York Times article about people soliciting funds from friends to pay for plastic surgery, new MacBooks, their kids ice-skating lessons and – my all-time favorite – a “personal development journey.”

What is your idea of perfect happiness?
Sitting on a warm beach with my kids, my boyfriend and a Mai Tai or three.

What is your greatest fear?
That the apocalypse will happen and I’ll be out of wine and gas. In that order.

What is the trait you most deplore in yourself?

What is the trait you most deplore in others?
Hate. Hypocrisy. Bullying.

What is your greatest regret?
Not taking my education more seriously growing up. Also ignoring the advice of a good friend who suggested that I first earn a pile of money, THEN go do what I love.

What or who is the greatest love of your life?
My children.

What is your current state of mind?

What do you consider your greatest achievement?
Surviving the war zone that was my childhood. Being the first person in my family to graduate college. Raising two strong, thoughtful, kind young women with independent minds and excellent fashion sense. Not necessarily in that order.

What is your most treasured possession?
My college degree.

What do you most value in your friends?
Brutal honesty. Gratuitous inappropriateness. Wanton swearing.

Who is your favorite hero of fiction?
Word Girl – a powerful cartoon character who uses her superhero strength and colossal vocabulary to fight crime villains like Lady Redundant Woman, The Learnerer and Chuck the Evil Sandwich Making Guy.

Who are your heroes in real life?
Single moms who manage to raise good people against all odds. My dear friend and mentor Jill Qualteri – one of the first people who believed in me and taught me to reach for the finer things in life. My boyfriend, a first-responder who specializes in bringing order to chaos.

What is it that you most dislike?
Waste. Bigotry. Political Correctness.

Tell us something about you that not many people know:
I visited the USSR as a teenager because my dad said he hated the French and swore not to spend another dime there after a waiter was rude to him 20 years prior, even though I was vice-president of my high school French club and didn’t speak a word of Russian. At the time I thought he was incorrigible (he is), but now I think it’s so much more interesting to have been to the Soviet Union. I mean, anyone can go to France.

Photos/Dani Weiss Photography



  1. I have to say I miss the RVP like crazy! But I am keeping an open mind on Go: South Seattle! Love you Amber!

  2. You GO Girl!

  3. Favorite thing about south Seattle?
    2 words: Amber Campbell

  4. One of the best rvp/gss articles.